Sorry this wasn't posted sooner, I couldn't log into the blog :(
But thats solved now! So without further ado here is the research that I did into you silhouette images in advertising:
Example One: iPod
By mixing a simple silhouette image with a brightly coloured background, iPod has achieved by a modern and popart style method of advertising. In addition to this the characters themselves that are used in the advertisments range more normal people to anime characters to animals and even religious icons. By having such a broad range of silhouetted images in a variety of styles and colours iPod have developed their very own style of advertising.
This is better explained in the following quote taken from Wikipedia:
"Style
The more notable commercials and print advertising feature dark silhouetted characters against bright-colored backgrounds. The silhouettes are usually dancing, and in television commercials are backed by up-beat music. The silhouettes are also usually holding iPods and listening to them with Apple's supplied earphones. These appear in white, so that they stand out against the colored background and black silhouettes. Apple changes the style of these commercials often depending on the song's theme or genre.
The original television commercials and posters featured solid black silhouettes against a solid bright color, which usually changed every time the camera angle changed. Some of the television adverts also depict highlights on the silhouettes using darkened shades of the background color, and shadows on the floor. Since then, various commercials in the campaign have changed the format further:
One live action TV commercial made reference to the silhouette theme to emphasize its icon status. It involved a man walking past a set of silhouette posters, which came to life and danced when his iPod was playing, but froze when he paused it.
in 2004, Wired Magazine featured a new service where people could create their own ipod ads from their personal photos. Service is still active at: iPod My Photo
The TV commercials for the iPod shuffle used a green background with black arrows moving in the background representing the "shuffle" icon. The silhouettes danced on top of the arrows as if they were a moving floor while listening to iPod shuffles hanging from white lanyards.
Following the release of the fifth-generation iPod, two TV commercials, one featuring Eminem and the other Wynton Marsalis, made radical changes to the style, by exchanging the solid changing backgrounds for abstract composite backgrounds based around a main color (orange and blue respectively). The camera shots alternate between the artists performing their songs (Eminem sporting a white microphone, Marsalis' drummer sporting white drumsticks) and traditional silhouette dancers listening to iPods. The solid silhouette was also traded for a more varied silhouette, which shows certain facial features of a person. Apple CEO Steve Jobs has suggested that this more complex composition will be the style of future commercials as well."
The more notable commercials and print advertising feature dark silhouetted characters against bright-colored backgrounds. The silhouettes are usually dancing, and in television commercials are backed by up-beat music. The silhouettes are also usually holding iPods and listening to them with Apple's supplied earphones. These appear in white, so that they stand out against the colored background and black silhouettes. Apple changes the style of these commercials often depending on the song's theme or genre.
The original television commercials and posters featured solid black silhouettes against a solid bright color, which usually changed every time the camera angle changed. Some of the television adverts also depict highlights on the silhouettes using darkened shades of the background color, and shadows on the floor. Since then, various commercials in the campaign have changed the format further:
One live action TV commercial made reference to the silhouette theme to emphasize its icon status. It involved a man walking past a set of silhouette posters, which came to life and danced when his iPod was playing, but froze when he paused it.
in 2004, Wired Magazine featured a new service where people could create their own ipod ads from their personal photos. Service is still active at: iPod My Photo
The TV commercials for the iPod shuffle used a green background with black arrows moving in the background representing the "shuffle" icon. The silhouettes danced on top of the arrows as if they were a moving floor while listening to iPod shuffles hanging from white lanyards.
Following the release of the fifth-generation iPod, two TV commercials, one featuring Eminem and the other Wynton Marsalis, made radical changes to the style, by exchanging the solid changing backgrounds for abstract composite backgrounds based around a main color (orange and blue respectively). The camera shots alternate between the artists performing their songs (Eminem sporting a white microphone, Marsalis' drummer sporting white drumsticks) and traditional silhouette dancers listening to iPods. The solid silhouette was also traded for a more varied silhouette, which shows certain facial features of a person. Apple CEO Steve Jobs has suggested that this more complex composition will be the style of future commercials as well."
Since the development of the iPod advetising technique by apple there has been an increase in this style of avertising on more modern album covers. The best part about this advertising method is that although it is simple it can be used in a variety of ways. Its not just the characters or band who can be silhouetted but also parts of locations or specific elements on the image. That is what makes it such a good advertising technique is the diversity of it and how it can be applied.
Example Two: Electric Warrior by T. Rex (1971)
"The first true glam rock classic, Electric Warrior has an infectious swagger that still sounds fresh today. The album cover, with Marc Bolan’s glowing silhouette playing his axe in front of a stack of amplifiers, screams “rock and roll” and preps you for the zip-gun boogies to come."
Once again by adding colour to a silhouette it creates a simple yet contemporary and effective design.
If we decide to use this style for either or both the DigiPak and the advert then we will most likely be using colours to suit the band style, like blues and greens and other primary colours. However, we are still in the process of deciding on the exact design. We may even decide to silhouette parts of the background rather than the band and / or characters themselves.
Till next time! ;)
Rhi xxx
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